Why Content Marketing Is Important For B2B ‘s

by fondalo | Nov 29, 2016

In a digital age where so many activities are driven through online experiences, content marketing has become the steering wheel through which action is derived. B2B brands must navigate content development with these activities in mind and creative solutions to...

Why Effective Content Marketing Is Expensive

by fondalo | Oct 12, 2016

Content marketing and content creation are sometimes considered to be simply putting out blog posts, videos and graphics. Some marketers even consider content creation to be a practice that is done relatively easily, and without much cost, time or resource...

How Customer Experience Affects B2B Revenue

by fondalo | Oct 5, 2016

Customer experience is a key business component that B2B startup, SaaS and manufacturer brands often overlook. Though customer experience (or CX) can often have an indirect impact on revenue, a more direct line to initial sales and those of the future can and should...

B2B Marketing Is All About Lead Generation

by fondalo | Sep 28, 2016

Today’s business to business marketing world finds itself facing increased challenges from competition. Many B2B marketers are placing their B2B marketing budget squarely on the lead generation funnel with technologies, tactics and talent that increase website...

Should Marketing Budgets Increase For B2B ‘s?

by fondalo | Sep 21, 2016

Similar to consumer brands, B2B marketers are facing challenges in an increasingly congested marketing environment. As digital marketing continues to transform and evolve, the number of platforms, digital elements and medium requirements are scaling and B2B brands are...