by fondalo | Apr 10, 2018
Customer service is really marketing, but only when it is done well and correctly. We have all experienced a customer service fail from a brand or two in the past and those experiences really make an impact on how we perceive those brands. More importantly, customer...
by fondalo | Nov 15, 2017
We have found that many startup and mid-sized brands have a fairly standard understanding of search related to their business and tend to group their knowledge of search into three main categories. These are SEO or search optimization, search advertising and the...
by fondalo | Oct 11, 2017
Paid media versus organic traffic isn’t a black and white question for any brand. In fact, let me start out this post by telling your that it shouldn’t ever be paid media vs earned media, it should be understanding when and why to be using both paid and...
