B2B Video Priority For Attention, Lead Quantity and Quality

by fondalo | May 15, 2018

B2B video marketing is now seen by 75% of marketers as the priority for getting attention online, generating more leads and improving the quality of the leads that are generated. According to a new internal study conducted by LinkedIn, B2B brands are making digital...

Customer Service IS Marketing When Done Right – Real Examples

by fondalo | Apr 10, 2018

Customer service is really marketing, but only when it is done well and correctly. We have all experienced a customer service fail from a brand or two in the past and those experiences really make an impact on how we perceive those brands. More importantly, customer...

A Lesson In Customer Service Failure – Booking.com @bookingcom

by fondalo | Mar 8, 2018

It isn’t often that I write about a brand that I dislike or has failed me in some way or another. However my recent experience with Booking.com has changed my opinion on this general rule I have followed during my career. So consider this blog post to outline...

Brand Search Marketing Today And Tomorrow

by fondalo | Nov 15, 2017

We have found that many startup and mid-sized brands have a fairly standard understanding of search related to their business and tend to group their knowledge of search into three main categories. These are SEO or search optimization, search advertising and the...

The Top Priorities For Brand Digital Transformation

by fondalo | Nov 1, 2017

Company digital transformation is something that most enterprise brands today have set as an extreme priority. Mid-market brands too are beginning to shift company resources to make investments that digitally transform their businesses from the ground up. So, whether...