The Story Of Digital Marketing Transformation

by fondalo | Feb 9, 2016

Let me tell you a short tale about digital marketing. Though a true story, the brands, dates and details have been removed in place of making extremely important points about how brands large and small shoot their own feet and step on their own toes. Once upon a time...

Startup Marketing – The Top 5 Challenges

by fondalo | Feb 2, 2016

Most startups are created based on some industry or market expertise held by the founders. The idea for the startup grew out of the founding teams experience and knowledge that identified a need, hole or opportunity that was not being addressed. The challenge many...

B2B Content Marketing Changes – Is There Too Much Content?

by fondalo | Jan 19, 2016

If we have heard anything over the past few years about digital marketing it’s that content marketing is extremely important. The data and research supports the importance of consistent content marketing and it’s effectiveness in driving traffic, creating...

Personas – Do B2B’s Know Their Target Market?

by fondalo | Dec 29, 2015

Many B2B companies embark on sales and marketing efforts with nothing short of a shotgun approach to the market. Understanding your specific target market buyer journey and specific personas of your prospects are both incredibly crucial elements that are often...

Twas The Night Before Christmas – Marketing Edition

by fondalo | Dec 24, 2015

Twas the night before Christmas, when all through the house Not a blogger was writing, or touching their mouse; The keywords were listed on Google with care, In hopes that e-commerce visitors would soon be there; The children were sneaking Netflix in their beds; While...