Mobile Commerce ( Mcommerce) Growth Is Staggering

by fondalo | Jun 15, 2016

Mobile commerce or Mcommerce is the latest technology and internet convergence that is facilitated through mobile devices. Consider mcommerce as the mobile device equivalent of ecommerce for the desktop computer. As consumers continue to move away from desk and laptop...

Digital Content With Facts Wins According To Science

by fondalo | Jun 8, 2016

Digital content that is consumed by audiences via connected devices has impacted society in ways beyond the printing press. Removing factors such as cost, durability and accessibility has made digital content a part of everyday life for people of virtually all...

Mobile Ad Market Ripe For Disruption

by fondalo | Jun 1, 2016

If there was ever an industry ripe for new innovation and complete disruption it is the mobile ad market. Not just mobile as a device or the apps that run on those mobile devices, but changes to how marketing and monetization is done on and through them. With mobile...

Multichannel and Omnichannel Marketing Differences

by fondalo | May 25, 2016

What is the difference between multichannel marketing and Omnichannel marketing? The subtle differences represent a distinction that are not so clear to many organizations from B2B brands, startups and even within large enterprise companies. Defining the differences...

Analytics and Data Shifting To C-Suite Executives

by fondalo | May 11, 2016

Market adoption is often an interesting thing to watch. When it is business technology that is being discussed, adoption and control over the specific application of the technology within an organization becomes almost predictable. When the technology is marketing and...