Digital Ad Spending, Platforms and Statistics

Digital Ad Spending, Platforms and Statistics

There was a time (years ago) when I strongly believed that Facebook’s plan to transform itself into an ad platform by restricting the reach of their business pages and forcing them to spend was not sustainable. Well, I was wrong and when I am wrong about...
What Is Selfless Relevant Content? – Why Is It Important?

What Is Selfless Relevant Content? – Why Is It Important?

What is selfless, relevant content? This question is something that we are often asked when going over a new integrated digital marketing plan with one of our new clients. Selfless content is content that is relevant to your target customers needs and interests, yet...