by fondalo | Mar 24, 2016
Well by now you may have heard of the latest in a series of disappointments coming out of the infamous Coolest Cooler fiasco. The latest report in a long line of delays, missteps and failings says the company is running out of cash. This from the company lauded as one...
by fondalo | Mar 15, 2016
Imagine if your business had competitors that doubled every two years. Not the size of your existing industry competition, but the total number of competitors within your space. Could you imagine the impact that would have on your brand, your marketing and the sheer...
by fondalo | Sep 22, 2015
One of the things I have enjoyed about my recent career transition out of a tech start-up and toward a job search is talking to a lot of people and brands about their product, messaging and marketing challenges. Over the past several months I have been able to do some...