by fondalo | Mar 22, 2017
Since brands are now using content marketing as a normal, legitimate and consistent part of their digital marketing components, thought leadership from the executive level is becoming an area that needs focus. From the CEO down, organizations are beginning to...
by fondalo | Feb 15, 2017
In the complex world of digital marketing, it seems that nothing is very easy. The requirements on brands appear to continually be changing, platforms are frequently modifying their rules and consumer expectations are becoming increasingly sophisticated. When you add...
by fondalo | Oct 12, 2016
Content marketing and content creation are sometimes considered to be simply putting out blog posts, videos and graphics. Some marketers even consider content creation to be a practice that is done relatively easily, and without much cost, time or resource...
by fondalo | Sep 15, 2015
In business, marketing assumptions are critical to the strategy and tactics being used and the results that they achieve. Unfortunately assumptions are defined as “a thing that is accepted as true or as certain to happen, without proof.” Therefore when...
