@fondalo Blog
Brand Content Marketing Should Include Executives

Brand Content Marketing Should Include Executives

Since brands are now using content marketing as a normal, legitimate and consistent part of their digital marketing components, thought leadership from the executive level is becoming an area that needs focus. From the CEO down, organizations are beginning to...
Digital Marketing Results, Not Quantity Metrics

Digital Marketing Results, Not Quantity Metrics

In the complex world of digital marketing, it seems that nothing is very easy. The requirements on brands appear to continually be changing, platforms are frequently modifying their rules and consumer expectations are becoming increasingly sophisticated. When you add...
Why Effective Content Marketing Is Expensive

Why Effective Content Marketing Is Expensive

Content marketing and content creation are sometimes considered to be simply putting out blog posts, videos and graphics. Some marketers even consider content creation to be a practice that is done relatively easily, and without much cost, time or resource...
Strategy, Tactics and Data Don’t Matter When You’re Wrong

Strategy, Tactics and Data Don’t Matter When You’re Wrong

In business, marketing assumptions are critical to the strategy and tactics being used and the results that they achieve. Unfortunately assumptions are defined as “a thing that is accepted as true or as certain to happen, without proof.” Therefore when...
3 Crucial Ways To Innovate Your Social Media Marketing

3 Crucial Ways To Innovate Your Social Media Marketing

If your social media marketing is lacking engagement, click traffic and growth, you may need a spark of innovation to get back on track. With so many social accounts and business pages on social media, many are left feeling it is just incredibly difficult to break...