by fondalo | Jul 27, 2016
Just about once a year, though I try to hold back, I end up writing a piece on the marketing industry. Let’s call it what it is, it’s a rant. And the time has come for this annual event. I would like to warn you that if you are a marketer who plays on...
by fondalo | Jul 20, 2016
Digital transformation could be killing or will eventually kill your company if you fail to accept and adopt it. This fact is well supported over the last decade as many businesses failed to see the changes that the digital age were making within their industries and...
by fondalo | Sep 22, 2015
One of the things I have enjoyed about my recent career transition out of a tech start-up and toward a job search is talking to a lot of people and brands about their product, messaging and marketing challenges. Over the past several months I have been able to do some...
