by fondalo | Mar 22, 2017
Since brands are now using content marketing as a normal, legitimate and consistent part of their digital marketing components, thought leadership from the executive level is becoming an area that needs focus. From the CEO down, organizations are beginning to...
by fondalo | Feb 15, 2017
In the complex world of digital marketing, it seems that nothing is very easy. The requirements on brands appear to continually be changing, platforms are frequently modifying their rules and consumer expectations are becoming increasingly sophisticated. When you add...
by fondalo | Nov 29, 2016
In a digital age where so many activities are driven through online experiences, content marketing has become the steering wheel through which action is derived. B2B brands must navigate content development with these activities in mind and creative solutions to...
by fondalo | Oct 12, 2016
Content marketing and content creation are sometimes considered to be simply putting out blog posts, videos and graphics. Some marketers even consider content creation to be a practice that is done relatively easily, and without much cost, time or resource...
