B2B Digital Marketing Becoming Just Like B2C Marketing

B2B Digital Marketing Becoming Just Like B2C Marketing

As I have discussed for some time, B2B digital marketing is in a period of transition that is beginning to resemble something very similar to B2C digital marketing. It’s true that there are some substantial differences between business to business customers and...
Digital Marketing Results, Not Quantity Metrics

Digital Marketing Results, Not Quantity Metrics

In the complex world of digital marketing, it seems that nothing is very easy. The requirements on brands appear to continually be changing, platforms are frequently modifying their rules and consumer expectations are becoming increasingly sophisticated. When you add...
What Is Targeting In Digital Marketing?

What Is Targeting In Digital Marketing?

Digital marketing can’t really be effective without proper targeting. What is digital marketing targeting? Digital marketing targeting is a formalized method that identifies and then intentionally aims created content, connections and the use of platforms toward...
The Top Digital Marketing Technology Solutions

The Top Digital Marketing Technology Solutions

As the speed with which digital marketing changes continue to increase, business and marketing executives are forced to continually evaluate the effectiveness of their efforts. The importance of understanding the technologies, platforms and content being used is a...