Brand Content Marketing Should Include Executives

by fondalo | Mar 22, 2017

Since brands are now using content marketing as a normal, legitimate and consistent part of their digital marketing components, thought leadership from the executive level is becoming an area that needs focus. From the CEO down, organizations are beginning to...

The Role Of Research In Marketing

by fondalo | Jan 4, 2017

As a marketing agency, we are engaged in research on a continual basis for our clients and their specific marketing components, channels and content. For us this is normal and a constant, required activity that we are always doing. Yet marketing research is something...

Is Data Driving Your Marketing Decisions?

by fondalo | Jul 13, 2016

How are you managing marketing data? Is marketing data driving your decisions? These are some of the most important digital transformation questions that small and large businesses alike need to be asking themselves right now. Without having access to marketing data,...

Multichannel and Omnichannel Marketing Differences

by fondalo | May 25, 2016

What is the difference between multichannel marketing and Omnichannel marketing? The subtle differences represent a distinction that are not so clear to many organizations from B2B brands, startups and even within large enterprise companies. Defining the differences...

Strategy, Tactics and Data Don’t Matter When You’re Wrong

by fondalo | Sep 15, 2015

In business, marketing assumptions are critical to the strategy and tactics being used and the results that they achieve. Unfortunately assumptions are defined as “a thing that is accepted as true or as certain to happen, without proof.” Therefore when...