by fondalo | Feb 15, 2017
In the complex world of digital marketing, it seems that nothing is very easy. The requirements on brands appear to continually be changing, platforms are frequently modifying their rules and consumer expectations are becoming increasingly sophisticated. When you add...
by fondalo | Jul 13, 2016
How are you managing marketing data? Is marketing data driving your decisions? These are some of the most important digital transformation questions that small and large businesses alike need to be asking themselves right now. Without having access to marketing data,...
by fondalo | May 11, 2016
Market adoption is often an interesting thing to watch. When it is business technology that is being discussed, adoption and control over the specific application of the technology within an organization becomes almost predictable. When the technology is marketing and...
by fondalo | Sep 15, 2015
In business, marketing assumptions are critical to the strategy and tactics being used and the results that they achieve. Unfortunately assumptions are defined as “a thing that is accepted as true or as certain to happen, without proof.” Therefore when...
