by fondalo | May 11, 2016
Market adoption is often an interesting thing to watch. When it is business technology that is being discussed, adoption and control over the specific application of the technology within an organization becomes almost predictable. When the technology is marketing and...
by fondalo | Nov 24, 2015
As brands continue to struggle to fit into the rapidly changing digital world, they are moving from digital marketing and messaging footprints that maintain their brand messaging from silo sales and marketing channels, toward the view that digital is THE means that...
by fondalo | Sep 15, 2015
In business, marketing assumptions are critical to the strategy and tactics being used and the results that they achieve. Unfortunately assumptions are defined as “a thing that is accepted as true or as certain to happen, without proof.” Therefore when...
