What Is Targeting In Digital Marketing?
Digital marketing can’t really be effective without proper targeting. What is digital marketing targeting? Digital marketing targeting is a formalized method that identifies and then intentionally aims created content, connections and the use of platforms toward...
Blocking Ad Blockers – The New Battle
If you were to ask almost anyone that is not in marketing what they thought about the ads that are forced upon them online, many would indicate they detest them. But most of us tend to just drudge through the annoying popups, screen takeovers and in feed ads that are...
When Marketing Is Working – Ask Questions
Many professionals and individual marketers have become extremely proficient at identifying what marketing isn’t working. We are all pretty adept at seeing which digital marketing tactics, methods and channels are not getting traction or producing results. Maybe...
Content Marketing Can’t Be Effective Without Distribution
The age-old debate of “which came first, the chicken or the egg?” will go on forever, as there will never be a clear answer that satisfies all parties. That is not the case with content marketing and distribution. With 88% of B2B marketers and brands using...
