by fondalo | Apr 21, 2016
Technology companies in the business-to-business (B2B) space are relying on content marketing as a substantial part of their overall marketing strategy. In an ever-increasing competitive climate, technology companies have been forced to create escalating volumes of...
by fondalo | Apr 14, 2016
If you were to guess the top challenges facing B2B companies in the current market, you would likely guess scenarios such as revenue, competition or acquiring talent. Though these are all important challenges that the typical Business-to-Business brand is dealing...
by fondalo | Mar 29, 2016
Facebook is beginning to show their hand regarding their overall plan related to users, brands and content. Many consumer brands are now quite entrenched within the Facebook platform with pages, video, and graphics are continuing to change how brands utilize the web...
by fondalo | Mar 24, 2016
Well by now you may have heard of the latest in a series of disappointments coming out of the infamous Coolest Cooler fiasco. The latest report in a long line of delays, missteps and failings says the company is running out of cash. This from the company lauded as one...
by fondalo | Mar 15, 2016
Imagine if your business had competitors that doubled every two years. Not the size of your existing industry competition, but the total number of competitors within your space. Could you imagine the impact that would have on your brand, your marketing and the sheer...
