Paid Media Versus Organic Traffic – When and Why

by fondalo | Oct 11, 2017

Paid media versus organic traffic isn’t a black and white question for any brand. In fact, let me start out this post by telling your that it shouldn’t ever be paid media vs earned media, it should be understanding when and why to be using both paid and...

Digital Marketing Transformation [Case Study]

by fondalo | Sep 27, 2017

Digital marketing transformation is something that I talk a lot about online and with clients. When focusing on the marketing portion of this crucial business exercise, it can impact all levels of a company from top down. Unfortunately, digital marketing...

5 Not So Obvious Benefits Of Content Marketing

by fondalo | Sep 20, 2017

With over 86% of both B2C and B2B marketers now using content marketing, it can no longer be considered something that an established mid-sized brand or startup can put off (Content Marketing Institute). The benefits of content marketing go well beyond establishing...

Consumers Website Expectations Accelerating

by fondalo | Sep 6, 2017

Consumer website expectations in the digital age are accelerating at a dramatic pace. As the internet and technology has become daily and integral parts of most of our lives, our expectations of brands big and small have increased dramatically. Never before has this...

Building Audience Trust In Digital Marketing

by fondalo | Mar 29, 2017

Trust is one of the most foundational components within relationships and there is really no difference when it comes to digital marketing and brand content. If you don’t trust a person or a brand, your relationship with them will take on predictable patterns...

Brand Content Marketing Should Include Executives

by fondalo | Mar 22, 2017

Since brands are now using content marketing as a normal, legitimate and consistent part of their digital marketing components, thought leadership from the executive level is becoming an area that needs focus. From the CEO down, organizations are beginning to...