Content Becoming Broader B2C Business Strategy

Content Becoming Broader B2C Business Strategy

by | Mar 1, 2017

There was once a time that I actually said that “if you are a small local mom and pop retail business, you don’t need a blog or a sophisticated content marketing program”. I furthered that with statements like, “If you are doing an exceptional...
Good Content Is Creating Meaningful Content

Good Content Is Creating Meaningful Content

by | Feb 8, 2017

Content is the foundation of marketing and frankly it is what makes the internet. Every single page on every website, every video and every picture is content that is consumed by internet users around the world. However, when content is developed by brands with...
Why Effective Content Marketing Is Expensive

Why Effective Content Marketing Is Expensive

by | Oct 12, 2016

Content marketing and content creation are sometimes considered to be simply putting out blog posts, videos and graphics. Some marketers even consider content creation to be a practice that is done relatively easily, and without much cost, time or resource...