Brand Content Marketing Should Include Executives

Brand Content Marketing Should Include Executives

by | Mar 22, 2017

Since brands are now using content marketing as a normal, legitimate and consistent part of their digital marketing components, thought leadership from the executive level is becoming an area that needs focus. From the CEO down, organizations are beginning to...
Fitting Into The Shifting Consumer Shopping Journey

Fitting Into The Shifting Consumer Shopping Journey

by | Sep 2, 2015

When social media marketing was in its infancy, brands and marketers needed to do little to make an impact, standout and see results. Though the marketing platforms were new, the data quickly showed that early adopters and average consumers alike were willing to be...
How To Transform Fans Into Powerful Brand Promoters

How To Transform Fans Into Powerful Brand Promoters

by | Jul 28, 2015

In today’s digital world, both established and startup brands must have an active and effective content and social presence that connects with the audience they are trying to reach. Regardless of your target prospects, focusing on and attracting brand promoters...