Using Facebook Groups To Drive Traffic

Using Facebook Groups To Drive Traffic

If you haven’t heard, Facebook has changed its focus yet again. Earlier this year at the F8 conference Facebook CEO Mark Zuckerberg stated: “Groups are now at the heart of the experience just as much as your friends and family are.” So if you depend...
Brand Involved Politics IS Marketing – Good or Bad

Brand Involved Politics IS Marketing – Good or Bad

In the highly charged political environment in the USA right now, brands seem to be taking positions on political issues and candidates in ways we have never seen before. We are especially seeing this with some of the largest brands in the world. Starbucks, Uber,...
Download Facebook Live Video Without An App

Download Facebook Live Video Without An App

There is no doubt that digital video is impacting content consumption, digital marketing as well as how video content is created in recent years. Networks such as Google Hangouts, Snapchat and now Facebook Live have pushed the digital video transformation to new...
Is Facebook Instant Articles A Prelude To New Search?

Is Facebook Instant Articles A Prelude To New Search?

Facebook is beginning to show their hand regarding their overall plan related to users, brands and content. Many consumer brands are now quite entrenched within the Facebook platform with pages, video, and graphics are continuing to change how brands utilize the web...
Twas The Night Before Christmas – Marketing Edition

Twas The Night Before Christmas – Marketing Edition

Twas the night before Christmas, when all through the house Not a blogger was writing, or touching their mouse; The keywords were listed on Google with care, In hopes that e-commerce visitors would soon be there; The children were sneaking Netflix in their beds; While...
Facebook Reactions To Transform Likes Into Empathy

Facebook Reactions To Transform Likes Into Empathy

Have you been asking and waiting for a Facebook dislike button? If you use Facebook with any regularity you have undoubtedly heard users making this repeated request of the social network giant for years now. Rumors have abounded for the same amount of time that Zuck...