by fondalo | Aug 17, 2016
As the speed with which digital marketing changes continue to increase, business and marketing executives are forced to continually evaluate the effectiveness of their efforts. The importance of understanding the technologies, platforms and content being used is a...
by fondalo | Jul 13, 2016
How are you managing marketing data? Is marketing data driving your decisions? These are some of the most important digital transformation questions that small and large businesses alike need to be asking themselves right now. Without having access to marketing data,...
by fondalo | Jun 21, 2016
Few would argue that we are not living in a time where entire industries and massive brands are being heavily disrupted. When solutions to old ways of doing things are combined with technology that facilitates innovative new ways of looking at and dealing with those...
by fondalo | May 25, 2016
What is the difference between multichannel marketing and Omnichannel marketing? The subtle differences represent a distinction that are not so clear to many organizations from B2B brands, startups and even within large enterprise companies. Defining the differences...