by fondalo | Nov 20, 2019
If you haven’t heard, Facebook has changed its focus yet again. Earlier this year at the F8 conference Facebook CEO Mark Zuckerberg stated: “Groups are now at the heart of the experience just as much as your friends and family are.” So if you depend...
by fondalo | Sep 25, 2019
When we work with a startup or even an existing brand to transform their digital marketing efforts, we always start with research. Part of that research is evaluating existing brand messaging and/or developing new brand messaging that fits the company, their target...
by fondalo | Jun 26, 2019
As unemployment rates have dropped to record lows the employment market for brands looking to hire and expand has become increasingly more challenging. The latest unemployment numbers are at all-time lows of 3.6%, a number not seen since 1969. This is leaving many...
by fondalo | Jan 10, 2019
I asked a friend once how he was able to turn a company around from millions of dollars lost to a sizeable profit in just two years. His answer was not surprising, but for a lot of companies still today, it’s far too rare. What he told me was data, the right people...
by fondalo | Jul 10, 2018
Integrated digital marketing can’t be integrated without a key component. Email marketing must be part of any holistic approach to online marketing if all of your digital channels are going to effectively work together. Besides integrating your marketing efforts...
