Facebook Reactions To Transform Likes Into Empathy

Facebook Reactions To Transform Likes Into Empathy

by | Oct 8, 2015

Have you been asking and waiting for a Facebook dislike button? If you use Facebook with any regularity you have undoubtedly heard users making this repeated request of the social network giant for years now. Rumors have abounded for the same amount of time that Zuck...
Strategy, Tactics and Data Don’t Matter When You’re Wrong

Strategy, Tactics and Data Don’t Matter When You’re Wrong

by | Sep 15, 2015

In business, marketing assumptions are critical to the strategy and tactics being used and the results that they achieve. Unfortunately assumptions are defined as “a thing that is accepted as true or as certain to happen, without proof.” Therefore when...