Personas – Do B2B’s Know Their Target Market?

Personas – Do B2B’s Know Their Target Market?

by | Dec 29, 2015

Many B2B companies embark on sales and marketing efforts with nothing short of a shotgun approach to the market. Understanding your specific target market buyer journey and specific personas of your prospects are both incredibly crucial elements that are often...
Twas The Night Before Christmas – Marketing Edition

Twas The Night Before Christmas – Marketing Edition

by | Dec 24, 2015

Twas the night before Christmas, when all through the house Not a blogger was writing, or touching their mouse; The keywords were listed on Google with care, In hopes that e-commerce visitors would soon be there; The children were sneaking Netflix in their beds; While...
Content Marketing Can’t Be Effective Without Distribution

Content Marketing Can’t Be Effective Without Distribution

by | Dec 2, 2015

The age-old debate of “which came first, the chicken or the egg?” will go on forever, as there will never be a clear answer that satisfies all parties. That is not the case with content marketing and distribution. With 88% of B2B marketers and brands using...
Executives Invest In Sales Productivity Technology To Grow

Executives Invest In Sales Productivity Technology To Grow

by | Nov 24, 2015

As brands continue to struggle to fit into the rapidly changing digital world, they are moving from digital marketing and messaging footprints that maintain their brand messaging from silo sales and marketing channels, toward the view that digital is THE means that...
How Brands Execute Strategic Demand Gen Campaigns

How Brands Execute Strategic Demand Gen Campaigns

by | Nov 4, 2015

Many large brands deploy strategic and integrated multi-channel marketing campaigns designed to get their message out to their target audience. Certain components of these marketing programs also include separate elements that help maintain their product and service...
Making B2B Content Marketing Effective

Making B2B Content Marketing Effective

by | Oct 28, 2015

B2B brands in all industries are utilizing online marketing as part of their online lead and demand generation strategies. A recent Content Marketing Institute study found that over the last three years a staggering 86% to 93% of business to business brands are...