by fondalo | Sep 21, 2016
Similar to consumer brands, B2B marketers are facing challenges in an increasingly congested marketing environment. As digital marketing continues to transform and evolve, the number of platforms, digital elements and medium requirements are scaling and B2B brands are...
by fondalo | Aug 17, 2016
As the speed with which digital marketing changes continue to increase, business and marketing executives are forced to continually evaluate the effectiveness of their efforts. The importance of understanding the technologies, platforms and content being used is a...
by fondalo | Jul 20, 2016
Digital transformation could be killing or will eventually kill your company if you fail to accept and adopt it. This fact is well supported over the last decade as many businesses failed to see the changes that the digital age were making within their industries and...
by fondalo | Jul 13, 2016
How are you managing marketing data? Is marketing data driving your decisions? These are some of the most important digital transformation questions that small and large businesses alike need to be asking themselves right now. Without having access to marketing data,...
by fondalo | May 11, 2016
Market adoption is often an interesting thing to watch. When it is business technology that is being discussed, adoption and control over the specific application of the technology within an organization becomes almost predictable. When the technology is marketing and...
