Startup Marketing – The Top 5 Challenges
Most startups are created based on some industry or market expertise held by the founders. The idea for the startup grew out of the founding teams experience and knowledge that identified a need, hole or opportunity that was not being addressed. The challenge many...
Personas – Do B2B’s Know Their Target Market?
Many B2B companies embark on sales and marketing efforts with nothing short of a shotgun approach to the market. Understanding your specific target market buyer journey and specific personas of your prospects are both incredibly crucial elements that are often...
Content Marketing Can’t Be Effective Without Distribution
The age-old debate of “which came first, the chicken or the egg?” will go on forever, as there will never be a clear answer that satisfies all parties. That is not the case with content marketing and distribution. With 88% of B2B marketers and brands using...
How Brands Execute Strategic Demand Gen Campaigns
Many large brands deploy strategic and integrated multi-channel marketing campaigns designed to get their message out to their target audience. Certain components of these marketing programs also include separate elements that help maintain their product and service...
