Content Marketing Can’t Be Effective Without Distribution

Content Marketing Can’t Be Effective Without Distribution

by | Dec 2, 2015

The age-old debate of “which came first, the chicken or the egg?” will go on forever, as there will never be a clear answer that satisfies all parties. That is not the case with content marketing and distribution. With 88% of B2B marketers and brands using...
Making B2B Content Marketing Effective

Making B2B Content Marketing Effective

by | Oct 28, 2015

B2B brands in all industries are utilizing online marketing as part of their online lead and demand generation strategies. A recent Content Marketing Institute study found that over the last three years a staggering 86% to 93% of business to business brands are...