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Content Marketing Can’t Be Effective Without Distribution

Content Marketing Can’t Be Effective Without Distribution

The age-old debate of “which came first, the chicken or the egg?” will go on forever, as there will never be a clear answer that satisfies all parties. That is not the case with content marketing and distribution. With 88% of B2B marketers and brands using...
Making B2B Content Marketing Effective

Making B2B Content Marketing Effective

B2B brands in all industries are utilizing online marketing as part of their online lead and demand generation strategies. A recent Content Marketing Institute study found that over the last three years a staggering 86% to 93% of business to business brands are...