Why Is Brand Messaging So Important?

Why Is Brand Messaging So Important?

When we work with a startup or even an existing brand to transform their digital marketing efforts, we always start with research. Part of that research is evaluating existing brand messaging and/or developing new brand messaging that fits the company, their target...
Surprising Top Challenges Facing B2B Companies

Surprising Top Challenges Facing B2B Companies

If you were to guess the top challenges facing B2B companies in the current market, you would likely guess scenarios such as revenue, competition or acquiring talent. Though these are all important challenges that the typical Business-to-Business brand is dealing...
Is Starting Over In Social Media Really Starting Over?

Is Starting Over In Social Media Really Starting Over?

Imagine if you spent years in an industry building your personal brand and then focused the community you built around your personality toward the creation and development of a new product brand. Imagine also that after 4 years you decided it was time to move on from...