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insightful content on digital marketing

 

B2B Video Priority For Attention, Lead Quantity and Quality

B2B Video Priority For Attention, Lead Quantity and Quality

B2B video marketing is now seen by 75% of marketers as the priority for getting attention online, generating more leads and improving the quality of the leads that are generated. According to a new internal study conducted by LinkedIn, B2B brands are making digital...

Customer Service IS Marketing When Done Right – Real Examples

Customer Service IS Marketing When Done Right – Real Examples

Customer service is really marketing, but only when it is done well and correctly. We have all experienced a customer service fail from a brand or two in the past and those experiences really make an impact on how we perceive those brands. More importantly, customer...

A Lesson In Customer Service Failure – Booking.com @bookingcom

A Lesson In Customer Service Failure – Booking.com @bookingcom

It isn't often that I write about a brand that I dislike or has failed me in some way or another. However my recent experience with Booking.com has changed my opinion on this general rule I have followed during my career. So consider this blog post to outline two main...

Brand Search Marketing Today And Tomorrow

Brand Search Marketing Today And Tomorrow

We have found that many startup and mid-sized brands have a fairly standard understanding of search related to their business and tend to group their knowledge of search into three main categories. These are SEO or search optimization, search advertising and the...

The Top Priorities For Brand Digital Transformation

The Top Priorities For Brand Digital Transformation

Company digital transformation is something that most enterprise brands today have set as an extreme priority. Mid-market brands too are beginning to shift company resources to make investments that digitally transform their businesses from the ground up. So, whether...

Paid Media Versus Organic Traffic – When and Why

Paid Media Versus Organic Traffic – When and Why

Paid media versus organic traffic isn't a black and white question for any brand. In fact, let me start out this post by telling your that it shouldn't ever be paid media vs earned media, it should be understanding when and why to be using both paid and organic and at...

Digital Marketing Transformation [Case Study]

Digital Marketing Transformation [Case Study]

Digital marketing transformation is something that I talk a lot about online and with clients. When focusing on the marketing portion of this crucial business exercise, it can impact all levels of a company from top down. Unfortunately, digital marketing...

5 Not So Obvious Benefits Of Content Marketing

5 Not So Obvious Benefits Of Content Marketing

With overĀ 86% of both B2C and B2B marketers now using content marketing, it can no longer be considered something that an established mid-sized brand or startup can put off (Content Marketing Institute). The benefits of content marketing go well beyond establishing...

Consumers Website Expectations Accelerating

Consumers Website Expectations Accelerating

Consumer website expectations in the digital age are accelerating at a dramatic pace. As the internet and technology has become daily and integral parts of most of our lives, our expectations of brands big and small have increased dramatically. Never before has this...

Building Audience Trust In Digital Marketing

Building Audience Trust In Digital Marketing

Trust is one of the most foundational components within relationships and there is really no difference when it comes to digital marketing and brand content. If you don't trust a person or a brand, your relationship with them will take on predictable patterns that...

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