Paid Media Versus Organic Traffic – When and Why

Paid Media Versus Organic Traffic – When and Why

Paid media versus organic traffic isn’t a black and white question for any brand. In fact, let me start out this post by telling your that it shouldn’t ever be paid media vs earned media, it should be understanding when and why to be using both paid and...
Digital Marketing Transformation [Case Study]

Digital Marketing Transformation [Case Study]

Digital marketing transformation is something that I talk a lot about online and with clients. When focusing on the marketing portion of this crucial business exercise, it can impact all levels of a company from top down. Unfortunately, digital marketing...
5 Not So Obvious Benefits Of Content Marketing

5 Not So Obvious Benefits Of Content Marketing

With over 86% of both B2C and B2B marketers now using content marketing, it can no longer be considered something that an established mid-sized brand or startup can put off (Content Marketing Institute). The benefits of content marketing go well beyond establishing...
Consumers Website Expectations Accelerating

Consumers Website Expectations Accelerating

Consumer website expectations in the digital age are accelerating at a dramatic pace. As the internet and technology has become daily and integral parts of most of our lives, our expectations of brands big and small have increased dramatically. Never before has this...
Building Audience Trust In Digital Marketing

Building Audience Trust In Digital Marketing

Trust is one of the most foundational components within relationships and there is really no difference when it comes to digital marketing and brand content. If you don’t trust a person or a brand, your relationship with them will take on predictable patterns...
Brand Content Marketing Should Include Executives

Brand Content Marketing Should Include Executives

Since brands are now using content marketing as a normal, legitimate and consistent part of their digital marketing components, thought leadership from the executive level is becoming an area that needs focus. From the CEO down, organizations are beginning to...
B2B Digital Marketing Becoming Just Like B2C Marketing

B2B Digital Marketing Becoming Just Like B2C Marketing

As I have discussed for some time, B2B digital marketing is in a period of transition that is beginning to resemble something very similar to B2C digital marketing. It’s true that there are some substantial differences between business to business customers and...
Content Becoming Broader B2C Business Strategy

Content Becoming Broader B2C Business Strategy

There was once a time that I actually said that “if you are a small local mom and pop retail business, you don’t need a blog or a sophisticated content marketing program”. I furthered that with statements like, “If you are doing an exceptional...
What Content Is The Most Effective?

What Content Is The Most Effective?

Not all content is created equally, nor are all types of content equally effective. Many B2B brands are spending a substantial amount of time and resources creating content that may not get the best results. In fact, some B2B brands seem to be chasing a lot of shiny...
Digital Marketing Results, Not Quantity Metrics

Digital Marketing Results, Not Quantity Metrics

In the complex world of digital marketing, it seems that nothing is very easy. The requirements on brands appear to continually be changing, platforms are frequently modifying their rules and consumer expectations are becoming increasingly sophisticated. When you add...
Good Content Is Creating Meaningful Content

Good Content Is Creating Meaningful Content

Content is the foundation of marketing and frankly it is what makes the internet. Every single page on every website, every video and every picture is content that is consumed by internet users around the world. However, when content is developed by brands with...
What Is Targeting In Digital Marketing?

What Is Targeting In Digital Marketing?

Digital marketing can’t really be effective without proper targeting. What is digital marketing targeting? Digital marketing targeting is a formalized method that identifies and then intentionally aims created content, connections and the use of platforms toward...
The Role Of Research In Marketing

The Role Of Research In Marketing

As a marketing agency, we are engaged in research on a continual basis for our clients and their specific marketing components, channels and content. For us this is normal and a constant, required activity that we are always doing. Yet marketing research is something...
Marketing Experiences As Disruption

Marketing Experiences As Disruption

Whether it be digital marketing, tangible products and online services, experiences are continually occurring around your business. Customers experience your actual products, yet they also experience your continued messaging and most importantly how you handle them...
Why Content Marketing Is Important For B2B ‘s

Why Content Marketing Is Important For B2B ‘s

In a digital age where so many activities are driven through online experiences, content marketing has become the steering wheel through which action is derived. B2B brands must navigate content development with these activities in mind and creative solutions to...