Why Email Must Be Part of Your Integrated Digital Marketing

Why Email Must Be Part of Your Integrated Digital Marketing

Integrated digital marketing can’t be integrated without a key component. Email marketing must be part of any holistic approach to online marketing if all of your digital channels are going to effectively work together. Besides integrating your marketing efforts...
Consumer Shopping – Online vs In-Store

Consumer Shopping – Online vs In-Store

The shift in shopping behavior is one that has been evident over the past two decades, but where consumers currently stand on the issue has been less clear. Today customers dictate the shopping experience more than ever before and brands big and small are having to...
What Is Silo Marketing? Why You Should Avoid It

What Is Silo Marketing? Why You Should Avoid It

I recall just five to ten years ago how effective social media marketing could be for a small business. Standing alone as its only active digital marketing component, social media marketing could grow communities, drive action and get results. I also remember email...
Brand Involved Politics IS Marketing – Good or Bad

Brand Involved Politics IS Marketing – Good or Bad

In the highly charged political environment in the USA right now, brands seem to be taking positions on political issues and candidates in ways we have never seen before. We are especially seeing this with some of the largest brands in the world. Starbucks, Uber,...
B2B Video Priority For Attention, Lead Quantity and Quality

B2B Video Priority For Attention, Lead Quantity and Quality

B2B video marketing is now seen by 75% of marketers as the priority for getting attention online, generating more leads and improving the quality of the leads that are generated. According to a new internal study conducted by LinkedIn, B2B brands are making digital...
Customer Service IS Marketing When Done Right – Real Examples

Customer Service IS Marketing When Done Right – Real Examples

Customer service is really marketing, but only when it is done well and correctly. We have all experienced a customer service fail from a brand or two in the past and those experiences really make an impact on how we perceive those brands. More importantly, customer...
Brand Search Marketing Today And Tomorrow

Brand Search Marketing Today And Tomorrow

We have found that many startup and mid-sized brands have a fairly standard understanding of search related to their business and tend to group their knowledge of search into three main categories. These are SEO or search optimization, search advertising and the...
The Top Priorities For Brand Digital Transformation

The Top Priorities For Brand Digital Transformation

Company digital transformation is something that most enterprise brands today have set as an extreme priority. Mid-market brands too are beginning to shift company resources to make investments that digitally transform their businesses from the ground up. So, whether...
Paid Media Versus Organic Traffic – When and Why

Paid Media Versus Organic Traffic – When and Why

Paid media versus organic traffic isn’t a black and white question for any brand. In fact, let me start out this post by telling your that it shouldn’t ever be paid media vs earned media, it should be understanding when and why to be using both paid and...
Digital Marketing Transformation [Case Study]

Digital Marketing Transformation [Case Study]

Digital marketing transformation is something that I talk a lot about online and with clients. When focusing on the marketing portion of this crucial business exercise, it can impact all levels of a company from top down. Unfortunately, digital marketing...
5 Not So Obvious Benefits Of Content Marketing

5 Not So Obvious Benefits Of Content Marketing

With over 86% of both B2C and B2B marketers now using content marketing, it can no longer be considered something that an established mid-sized brand or startup can put off (Content Marketing Institute). The benefits of content marketing go well beyond establishing...
Consumers Website Expectations Accelerating

Consumers Website Expectations Accelerating

Consumer website expectations in the digital age are accelerating at a dramatic pace. As the internet and technology has become daily and integral parts of most of our lives, our expectations of brands big and small have increased dramatically. Never before has this...
Building Audience Trust In Digital Marketing

Building Audience Trust In Digital Marketing

Trust is one of the most foundational components within relationships and there is really no difference when it comes to digital marketing and brand content. If you don’t trust a person or a brand, your relationship with them will take on predictable patterns...
Brand Content Marketing Should Include Executives

Brand Content Marketing Should Include Executives

Since brands are now using content marketing as a normal, legitimate and consistent part of their digital marketing components, thought leadership from the executive level is becoming an area that needs focus. From the CEO down, organizations are beginning to...