Marketing Industry – Can We Get Real?

Marketing Industry – Can We Get Real?

Just about once a year, though I try to hold back, I end up writing a piece on the marketing industry. Let’s call it what it is, it’s a rant. And the time has come for this annual event. I would like to warn you that if you are a marketer who plays on...
When Digital Transformation Kills

When Digital Transformation Kills

Digital transformation could be killing or will eventually kill your company if you fail to accept and adopt it. This fact is well supported over the last decade as many businesses failed to see the changes that the digital age were making within their industries and...
Is Data Driving Your Marketing Decisions?

Is Data Driving Your Marketing Decisions?

How are you managing marketing data? Is marketing data driving your decisions? These are some of the most important digital transformation questions that small and large businesses alike need to be asking themselves right now. Without having access to marketing data,...
The Forceful Digital Transformation Of Marketing

The Forceful Digital Transformation Of Marketing

Over the last week I have been reviewing a lot of research, studies and content related to the digital transformation of marketing. The amount of data and statistics lately that is surrounding this transformation is quite substantial. It appears that every major...